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Quavo’s White X Cognac: US Debut of a New Spirit

Grammy-nominated artist and entrepreneur Quavo partners with leading spirits company Sazerac to introduce White X Cognac, a revolutionary white cognac experience to the US market. This fresh, modern, and light spirit is poised to shake up the cognac category, offering a smoother, sweeter, and more mixable option for cognac enthusiasts and curious newcomers alike.

Quavo Cognac
Quavo Cognac

Limited Edition Exclusivity:

Be among the first 100 to experience White X! Starting February 7th at 10AM EST, online retailer BlockBar will offer the inaugural 100 bottles, each presented in a stunning limited-edition box, for $60. Don’t miss this chance to own a piece of history!

Quavo on White X:

“White X shatters expectations,” says Quavo. “It’s a completely different experience than any other cognac. I’m all about pushing boundaries, and White X embodies that spirit. This is for those who hustle hard and celebrate success. White X is the reward you’ve been waiting for. Enjoy it neat or in a delicious cocktail – it’s smooth and sippable in any form.”

Breaking Barriers in Cognac:

Traditionally, white cognac has been elusive in the US. White X seeks to redefine luxury cognac by offering a smoother, sweeter, and more mixable option readily available to American consumers.

“White X challenges the status quo with its refreshing lightness,” says Jess Scheerhorn, Global Cognac Brand Director at Sazerac. “It’s a complete departure from traditional perceptions of cognac. Quavo’s bold style and boundary-breaking spirit make him the perfect partner to launch this innovative brand.”

White X Across America:

Beyond the BlockBar drop, February kicks off with White X takeovers at Atlanta’s hottest clubs, bars, and restaurants. The spirit will also be available at local retailers. Get ready for similar drops in Miami (February), Los Angeles (March), New York City (April), and Dallas (May) before White X becomes widely available nationwide in June 2024.

Tasting Notes: A Delicate Delight

White X boasts a clear, golden straw color, hinting at its youthful character. The aroma is fresh and light with a touch of sweetness, followed by intense notes of white and yellow peaches, elegant vanilla, and a subtle whisper of dried rose petals. The palate opens with gentle white stone fruit flavors, complemented by creamy vanilla and a hint of tannin (without bitterness). The finish is smooth, elegant, and surprisingly long for a young cognac.

About White X Cognac

White X Cognac caters to discerning spirits lovers and tastemakers who appreciate quality and innovation. As one of the first and only white cognacs available in the United States, it represents a modern evolution of the spirit – brighter, fruitier, and more mixable than traditional offerings.

About Quavo

Quavious Keyate Marshall, better known as Quavo, is a Grammy-nominated American rapper, singer, songwriter, record producer, actor, athlete, and entrepreneur. He’s best known for his work with the iconic Atlanta rap group Migos. Quavo has collaborated with a who’s who of the music industry, including Post Malone, Justin Bieber, DJ Khaled, Madonna, Young Thug, Travis Scott, and more. His group Migos achieved a #1 Billboard chart position and tied The Beatles’ record for most simultaneous entries in the Hot 100 chart. Beyond music, Quavo has explored acting roles in shows like Donald Glover’s Atlanta and films like Savage Salvation alongside Robert De Niro. He actively participates in celebrity sports games and hosts his own annual Huncho Day charity football game to benefit Atlanta youth. Recently, Quavo launched The Rocket Foundation, a charitable organization honoring his late nephew and musical brother Takeoff, focused on violence prevention.

Buy White X Cognac Online 


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